What if Brand promotion on Social networking becomes chargeable?

Hey, 

I can’t think of any other destination on the web for viewing videos other than the Youtube. Synonym in terms of market dominance to its parent site Google, Youtube has emerged as the second most (next to Facebook) preferred social networking portal for promoting online properties.  However, the big player shall soon reveal its cards for a new marketing move. The website is expected to roll out new policies that will require the Channel owners to pay for the streaming video.

Social media Optimization

Now, the million dollar question waits for the company’s response to justify the move. Speculations have it that Youtube aims at generating revenue and finance for more quality based content on the network.  Remember we have had similar moves by Facebook that offered more effective promotion on limited charges. Similarly, twitter created ripples in the tech world by banning third parties from accessing details for their apps.

Now, the even more awaited clarification is about the subsequent effects on the role social networking sites have played so far in building brands via viral online publicity. Start ups looked up at these portals for spreading their word to an indefinite pool of users. While some big brands will benefit from the recent trends, small brands need not worry since it’s just an offer and no rules for mandatory paying off has been proposed; giving the majority users a sigh of breath. 

Most videos on Youtube will be free just like they have been. The company aims at pooling in some revenue by charging the biggest players. Moreover, the charges are extremely low, may be not more than a couple of dollars. Also, Youtube has been charging for a customised background image on the Channel, as you must have seen with the big brands and celebrity profiles. 

Most brands and start ups still remain sceptical of a sudden modification in policies that would affect their business promotion. However, one should understand that these sites can’t afford to charge for everything.  For a website like YouTube or Facebook, the million dollar turnovers are achievable because of splurging visits and activities they witness from the users who exploit the sites free of cost. This invites a lot of Ad displays and even PPC campaigns. 

Thus, if the social networking sites go against the flow of wind and start charging abusively, they would eventually lose a big section of users globally.  Moreover, this will encourage a lot of competitors to jump over the lucrative opportunity and attract the users who prefer free exploitation of social networking. 

Till now, no official announcement has been released by Youtube about the details of subscription platform and associated rules for uploading of content. On the contrary, we as users would want the social networking sites keep up their commitment of aligning the world efficiently without charging. 

If the expected policies shape as said, it would be an alarming time for you to look out for a reliable digital agency that can help channelize the process of Social Media Optimization efficiently.