Increase online sales with these web development tips

To serve the rising demands of customers, many manufacturers have started to offer their products and services online. Besides facilitating the shopping process, your website also plays a key role in expanding your reach among worldwide customers. However not many companies realize how their websites can impact their sales. Even the seemingly small factors can increase or lower your online sales. Being a web developer it is your responsibility to ensure that your client is able to gain maximum profit by making sales through his website and for this, you can go through the useful tips mentioned below.

1. Shopping cart should be easily visible

Online shopping can be quite complex for first time users and not having their shopping cart easily visible can make the matter even more inconvenient. Thus, it is important that the shopping cart is placed at a convenient place all the time during shopping process, clearly showing the total number of products the customer has added, as well as other relevant information. It also makes the checkout procedure simpler, as the customer can finish his shopping and reach the checkout page, no mater on which page he is right now. Using contrasting colors can make the shopping cart easily visible. 

2. Add-to-cart buttons should be optimized

Different customers respond differently to call to action. Usually websites have an add-to-cart button, which says learn more or get more details; this can discourage the users from clicking on them. On the other hand, having an add-to-cart button saying buy now can be direct and more likely to get a positive response from online shoppers. Using right colors is important here, while green and blue are considered gentle colors, red and orange might put off the customers.

3. Product pages should be well organized

One important tip for drawing in more customers is to have a well organized product page. Due to the vast amount of information usually present on product pages, you can easily confuse the customers. Therefore you should adopt a streamlined approach and start by displaying the image of the product to give a clear idea to the shopper of what he is buying. Then add the name of the product, its description, as well as the price. Other things, like links to other products and customer reviews, can be added at the page’s bottom.

4. Navigation path should be clear and clarified

Adding creative elements, such as hiding the menus, should be avoided as it can lead to frustration among shoppers when they are unable to find what they are looking for. If your website has too many categories, then you can use fly out menus, which pop up when your mouse moves over them. This can help to make the categories accessible, without cluttering the page. Practicality should be your priority and you should aim to make the navigation as easy and simple for users as possible. Having useful links, like continue shopping after a shopper has added something to his cart, can make it easier for him to trace his way back.

5. Keep checkout page distraction free

When the customer has reached checkout page, you would want him to proceed in a particular direction and to ensure this, you should remove any extra elements from the checkout page and offer a clear navigation path. The checkout procedure should be simple and preferably of a single page. Everything about billing, credit card information and shipping should be present on one page.

Keeping these tips in mind can help web developers to create a pleasing experience for shoppers and increase their chances of visiting your website again and again. 

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